Sleip today announced that its founder, Axel Nyström, will step down as CEO and transition to Vice Chairman of the Board of Directors. Anna Sörelius Nordenborg, who has served as COO for the past 18 months, will assume the role of CEO effective April 22, 2026.
“This transition reflects the strong momentum of the company and a natural evolution of its leadership,” said Ulf Mattsson, Chairman of the Board. “Axel has built a solid foundation since founding the company, and we are very pleased to appoint Anna as CEO. With her leadership and Axel’s continued involvement as Vice Chairman, the company is well positioned for its next phase of growth.”
“I founded Sleip in January 2020, and this marks a natural next step in the company’s evolution,” said Axel. “We are entering a new phase of growth, and I’m confident that Anna is the right leader to take the company forward. Having worked closely together over the past 18 months, I’ve seen firsthand her ability to scale operations, lead teams, and execute with focus. As Vice Chairman, I will remain closely involved in the company, supporting overall strategy, product direction, and key strategic initiatives, while stepping back from day-to-day operations.”
Anna Sörelius Nordenborg brings extensive leadership experience across operational and executive roles. Prior to joining Sleip as COO in November 2024, she led a major education group through its transition from public to private ownership as its CEO. She also brings significant experience from senior leadership roles within the veterinary industry and background from McKinsey.
“I’m excited to take on the role of CEO at such an important time for Sleip,” said Anna. “Having worked with this fantastic team for the past 18 months, I know how much passion and talent we have. It’s incredibly fun to work with a product that truly changes an industry while improving horse welfare. I look forward to scaling the business and bringing Sleip to more customers around the world.”
Sleip continues to demonstrate strong performance, having doubled its revenue from 2024 to 2025 and accelerating recurring revenue growth in 2026. The company is on track to reach profitability during 2026 and is supported by a strong cash position to fund continued technology innovation and market expansion.
Åsa Wilde
+46-708868799
Sleip is a leading provider of AI-based gait analysis for horses, dedicated to improving equine welfare through accessible, data-driven technology. Using only an iPhone, Sleip enables equine veterinarians to detect subtle movement changes, track progress over time, and support better clinical decisions — without additional hardware. The technology is scientifically validated and trusted by equine professionals worldwide, from solo practitioners to top referral clinics. Sleip is headquartered in Stockholm, Sweden. Learn more at sleip.com
